8 Latest Digital Marketing Trends To Follow In 2019
As the year 2018 is just at its end and 2019 is coming in a few days, it would be good to look out for the ‘new trends in digital marketing’ and make the resolutions for it. If you’re interested in learning what is in the air of digital marketing in 2019 and what impact it creates on your campaign, then find the below mentioned trends.
Here, we have brought the list of 2019’s latest digital marketing trends that business owners and marketers should consider to come out as a buzzworthy brand in the coming years.
Artificial intelligence or AI is shaping the whole world in an innovative way and digital marketing is not an exception of it. Google is also providing 30% of its searches on the basis of AI type algorithms. Although, these algorithms work after traditional ranking factors, but it holds the great significance in improving the search engine results. Using AI in 2019 will not just improve the Google ranking, but give you a strong edge over the competitors.
Today, both online and offline marketers need to develop a customer-centric state of mind to truly offer what the potential customers are actually looking for. Understanding consumer behaviors, their latest demands, expectations, and purchasing methods through social media feeds, historical transaction data, and sales volume, you can determine the proven digital marketing strategies.
Like previous years, chatbots will continue to be an imperative aspect of digital marketing in 2019 because of its significant advantages. Nowadays, more than 1.5 billion people are using chatbots to interact in a real-time. That’s a reason; over 75% of the marketers today use chatbots and will continue to use it in the year 2020 also.
Visual search has become widely popular among users for getting more specific results of their search, with wonderful experience. Google Lens (Google’s visual search engine) identifies things, places, and etc visually via camera app. Like this, there are many search mobile apps and social media platforms that allow users to search anything by simply taking its photo. Hence, for enhanced user experience, don’t forget to include visual search in your new digital marketing strategy.
For the last few years, Google AdWords has been a proven digital marketing strategy for webmasters and online marketers. Just like content marketing and optimization, Google AdWords remain the latest trend in every year.
Just like last few years, video marketing will continuously considered as result-oriented digital marketing strategy in 2019. More than 72% of businesses have gained a maximized conversion rate by promoting their brand video on social media and other platforms. Twitch.tv is world’s one of the most popular and biggest live streaming website on the internet.
Over 52% of consumers get motivated to purchase the product online after watching its video with interactive and impressive elements. Today, there is a new trend of live videos as more and more people prefer watching live streaming on Facebook, Instagram, and other platforms. Using live video in 2019 social media strategy, helps do better business promotion, reach wide audience, improve customer relations, and provide enhanced conversion rate.
The rapidly increasing use of easier ‘voice search’ has made it, one of the must-follow trends of digital marketing in 2019 and beyond. Considering its constant use, it is estimated that about 50% of Google searches will be made through voice search by 2020. It is one of the newest update by artificial intelligence. In the coming years, there will be so many things that come into use through voice search so, you should use this to boost your digital marketing campaign.
From Facebook, Snapchat, to Instagram, the fever of stories is everywhere. Its increasing use has making more and more savvy marketers to include social media stories in their digital marketing strategy for brand awareness, user engagement, and increased business presence. Many of the social media platforms allow stories to appear only for 24 hours. If you want it to reach myriads of audience, upload your live and interesting stories on channels that allow their appearance for a long time.
In 2018, we have observed so many updates in digital marketing strategies and Google’s working process. To remain at the top in 2019 in an ever-changing digital marketing landscape, get ready to move in accordance with the latest trends of digital marketing. As 2018 has just reached to its end, develop your New Year resolution to become a game changer as an online marketer. Good luck!